Privacy Policy

Data Protection Statement

  1. Information on the Collection of Personal Data and Contact Details of the Data Controller
    1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we will inform you about how we process your personal data when you use our website. Personal data refers to any information that can identify you personally.
    1.2 The data controller for this website, in accordance with the General Data Protection Regulation (GDPR), is Shop Name. The data controller is the person or entity that alone or jointly determines the purposes and means of processing personal data.
    1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the string “https://” and the padlock symbol in the browser’s address bar.

  2. Collection of Data During the Visit to Our Website
    When you use our website for informational purposes only, i.e., if you do not register or provide us with any information in any other way, we only collect data that your browser transmits to our server (the so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary to display the site to you:

  • The website visited
  • Date and time of access
  • Amount of data sent in bytes
  • Source/referer from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable, anonymized)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be transmitted or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

  1. Cookies
    To make your visit to our website interesting and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the browser session ends, i.e., after you close the browser (the so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser the next time you visit the site (persistent cookies).
    If cookies are set, they collect and process individual information about the user, such as browser and location data, as well as IP address values. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g., remembering the content of a virtual shopping cart for a future visit). If personal data is processed by individual cookies we implement, the processing takes place in accordance with Art. 6 para. 1 lit. b GDPR for contract execution or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in ensuring the best functionality of the website and providing an effective and user-friendly design for page visits.

We may collaborate with advertising partners who help make our website more interesting for you. For this purpose, when you visit our website, cookies from partner companies (third-party cookies) are also stored on your hard drive. In the case of collaboration with the mentioned advertising partners, you will be separately informed about the use of such cookies and the scope of the information collected in each case in the following paragraphs.

Please note that you can set your browser to inform you about cookie settings and decide individually whether to accept or exclude cookies for certain cases or in general. Each browser differs in how it handles cookie settings. This is explained in the help menu of each browser, which explains how to modify cookie settings. For the respective browsers, you can consult the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

  1. CONTACTING US
    Personal data is collected when you contact us (e.g., via a contact form or email). The data collected when using a contact form can be viewed in the respective contact form. These data are stored and used exclusively to respond to your inquiry or to contact you and for related technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry, pursuant to Art. 6 para. 1 lit. f GDPR. If your contact is intended to conclude a contract, the further legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your request has been conclusively processed; this is the case if it can be inferred from the circumstances that the matter in question has been definitively clarified and provided that no legal retention obligations exist.

  2. Processing Data for the Opening of a Customer Account and for Contract Processing
    Pursuant to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it for the execution of a contract or for the opening of a customer account. The data collected can be viewed in the respective input forms. The deletion of your customer account is possible at any time and can be done by sending a message to the contact details of the data controller mentioned above. The data provided by the user is stored and used for the execution of the contract. After the conclusion of the contract or the deletion of your customer account, your data will be blocked for the duration of the statutory retention periods and deleted after the expiration of these periods, unless you have expressly consented to further use of your data or we have reserved the right to further use the data that is legally permissible, which we will inform you of below.

  3. USE OF YOUR DATA FOR DIRECT ADVERTISING
    6.1 Subscription to Our Newsletter via Email
    By activating the confirmation link, you give your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store the IP address entered by the Internet Service Provider (ISP), as well as the date and time of registration, in order to later trace any misuse of your email address. The data we collect during newsletter registration will be used exclusively for advertising purposes through the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending an appropriate message to the data controller mentioned at the beginning. Once unsubscribed, your email address will be immediately deleted from our newsletter mailing list unless you have expressly consented to further use of your data or we have reserved the right to use your data beyond what is legally permitted, as detailed in this statement.

6.2 Sending the Newsletter via Email to Existing Customers
If you provided us with your email address when purchasing products or services, we reserve the right to regularly send you offers for products or services similar to those you have already purchased from our assortment. For this purpose, no separate consent from you is required.

The data processing is carried out exclusively on the basis of our legitimate interest in personalized direct advertising, pursuant to Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You have the right to object at any time to the use of your email address for the above advertising purpose, with effect for the future, by sending a message to the data controller mentioned at the beginning. The transmission costs will be borne by the user only according to basic rates. After receiving your objection, the use of your email address for advertising purposes will immediately cease.

  1. Processing Data for Order Processing
    7.1 The personal data we collect will be transmitted to the shipping company commissioned with the delivery as part of contract processing, to the extent necessary for the delivery of the goods. We transmit your payment data to the bank assigned with payment processing, to the extent necessary for payment processing. If payment service providers are used, we will provide explicit information on this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

8) Contact Us for the Review Reminder

Reminder for your review (not sent by a customer review system)

We use your email address as a one-time reminder to send you a review of your order for the review system we use, provided that you have given your explicit consent to do so during or after your order, in accordance with Art. 6, para. 1, lit. a GDPR. You can revoke your consent at any time by sending a message to the data controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugin with Shariff Solution
Additional special customs clearance fees and/or import duties are not included in the price and are the responsibility of the customer.

Our website uses so-called social plugins ("plugins") of the social network Facebook, managed by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

In order to increase the protection of your data when you visit our website, these buttons are not fully plugins but are simply integrated into the page via an HTML link. This integration ensures that when you visit a page of our website containing these buttons, no connection is made to Facebook's servers. Clicking the button opens a new browser window and takes you to the Facebook page where you can interact with the plugins (if you are logged in).

Facebook Inc., located in the United States, is certified under the US-EU Privacy Shield Agreement, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection, further processing, and use of data by Facebook, as well as the rights and privacy protection options, are detailed in Facebook's privacy policy: https://www.facebook.com/policy.php.

9.2 Google+ Plugin as a Shariff Solution

Our website uses social plugins ("plugins") of the Google+ social network, managed by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when you visit our website, these buttons are not fully plugins but are simply integrated into the page via an HTML link. This integration ensures that when you visit a page of our website containing these buttons, no connection is made to Google+'s servers. Clicking the button opens a new browser window to the Google+ page where you can interact with the plugins (if you are logged in).

Google LLC, located in the United States, is certified under the US-EU Privacy Shield Agreement, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection, further processing, and use of data by Google, as well as the rights and privacy protection options, are detailed in Google's privacy policy: https://www.google.com/intl/policies/privacy/.

9.3 Instagram Plugin as a Shariff Solution

Our website uses social plugins ("plugins") of the online service Instagram, managed by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when you visit our website, these buttons are not fully plugins but are simply integrated into the page via an HTML link. This integration ensures that when you visit a page of our website containing these buttons, no connection is made to Instagram's servers. Clicking the button opens a new browser window to the Instagram page where you can interact with the plugins (if you are logged in).

Instagram LLC, located in the USA, is certified under the US-EU Privacy Shield Agreement, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and further processing and use of data by Instagram, as well as your rights and options to protect your privacy, can be found in Instagram's privacy policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, managed by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or prevent users from seeing the same ads repeatedly.

Through the cookie ID, Google records which ads are displayed in which browser, thus preventing them from being shown again. Processing is based on our legitimate interest in optimally marketing our website under Art. 6 para. 1 lit. f GDPR.

In addition, DoubleClick can use the cookie IDs to collect so-called conversions related to advertising requests. This happens, for example, when a user sees a DoubleClick ad and later uses the same browser to visit the advertiser's website and make a purchase. According to Google, DoubleClick cookies do not contain personal information.

Thanks to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the amount and further use of the data collected through the use of this tool by Google and therefore inform you based on our knowledge: Through DoubleClick integration, Google receives information that the user has visited the relevant page of our website or clicked on one of our ads. If you are registered with a Google service, Google can link the visit to your account. Even if you are not registered with Google or have not logged in, the provider may learn and store your IP address.

If you wish to object to participating in this tracking process, you can disable conversion tracking cookies by setting your browser to block cookies from the domain https://www.google.com/settings/ads ,which will be deleted when you clear your cookies. Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info for information on cookie settings and to make adjustments. Finally, you can set your browser to be notified about cookie settings and choose whether to accept them individually or exclude accepting cookies for specific cases or generally. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, located in the United States, is certified under the US-EU Privacy Shield Agreement, which guarantees compliance with the data protection level applicable in the EU.

Further information on DoubleClick by Google's privacy policy can be found at: https://www.google.de/policies/privacy/.

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and Google LLC's conversion tracking, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) as part of Google AdWords. We use Google AdWords to attract attention to our offers on external websites through advertising tools (so-called Google AdWords). Based on campaign data, we can determine the success of individual advertising measures. We are therefore interested in showing you ads of interest to you, making our website more interesting for you, and getting a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files stored on your computer. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across AdWords customer websites. The information collected via the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, no personally identifiable information is provided.

If you do not want to participate in tracking, you can block the use of the Google Conversion Tracking cookie by setting your internet browser's user settings. This way, you will not be included in conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising, according to Art. 6 para. 1 lit. f GDPR.

Google LLC, located in the United States, is certified under the US-EU Privacy Shield Agreement, which guarantees compliance with the data protection level applicable in the EU.

Further information on Google's privacy policies can be found at: https://www.google.de/policies/privacy/.

You can permanently disable cookies for advertising preferences by blocking them through appropriate browser settings or by downloading and installing the browser plugin available at: https://www.google.com/settings/ads/plugin?hl=de

Please note that some features of this website may not be available or may be limited if you disable the use of cookies.

12) RETARGETING/REMARKETING/RECOMMENDATION

Facebook Custom Audience Advertising via Pixel
This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, this allows us to track user behavior after they have:

  • Viewed or clicked on a Facebook ad.
    This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising measures.

The data collected is anonymous and does not allow us to conclude the identity of the users. However, the data is stored and processed by Facebook, allowing it to link to the respective user profile and use the data for its own advertising purposes, in accordance with Facebook's data usage policy (https://www.facebook.com/about/privacy/). The user can allow Facebook and its partners to display advertisements on Facebook and outside of it. For this purpose, a cookie may be stored on your computer. These processing operations are only carried out based on explicit consent according to Art. 6 para. 1 lit. a GDPR.

Consent to use the Facebook Pixel can only be given by users over 13 years old. If the user is younger, they are advised to seek permission from their guardian.

Facebook Inc., located in the USA, is certified under the US-EU Privacy Shield Agreement, which guarantees the level of data protection applicable in the EU.

To disable the use of cookies on your computer, you can configure your internet browser to prevent cookies from being stored on your computer in the future, or to delete cookies already stored. However, disabling all cookies may prevent certain functions of our websites from being executed. You can also disable the use of cookies by third parties, such as Facebook, on the Digital Advertising Alliance website: https://www.aboutads.info/choices/.

Google AdWords Remarketing
Our website uses the remarketing features of Google AdWords, thereby advertising this website in Google search results and on third-party websites.

The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID based on the pages the user has visited. The processing is based on our legitimate interest in optimally marketing our website according to Art. 6 para. 1 lit. f GDPR.

Further data processing only occurs if you have consented to Google linking your internet and app browsing history to your Google account, and using your Google account information to personalize the ads you see on the web. In this case, if you were logged into Google while visiting our website, Google will use your data together with data from Google Analytics to create and define target lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to create a targeted audience.

You can permanently disable the setting of cookies for advertising preferences by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/ Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info for cookie settings and related options. Finally, you can configure your browser to be notified about cookie settings and decide whether to accept them individually or exclude the acceptance of cookies for specific cases or generally. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, located in the USA, is certified under the US-EU Privacy Shield Agreement, which ensures the applicable level of data protection in the EU.

Further information and the privacy policy related to advertising and Google can be found here: https://www.google.com/policies/technologies/ads/

13) INDIVIDUAL RIGHTS

13.1 The applicable data protection law gives you, in relation to the data controller of your personal data, all the rights you are entitled to.
The rights of the data subject (rights of information and intervention) are outlined below:

  • Right to Information according to Art. 15 GDPR: You have the right to be informed about the personal data we process, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be communicated, the expected retention period or the criteria for determining the duration of retention, the existence of a right to rectification, deletion, restriction of processing, objection to processing before a supervisory authority, the origin of your data, if they were not collected from you, the existence of automated decision-making, including profiling, and where applicable, explicit information on the logic involved and the circumstances affecting you and the expected effects of such processing, as well as your information rights under the guarantees outlined in the GDPR.

  • Right to Rectification under Art. 16 GDPR: You have the right to immediately correct inaccurate data concerning you and/or complete incomplete data stored with us.

  • Right to Deletion under Art. 17 GDPR: You have the right to request the deletion of your personal data if the conditions of Art. 17, para. 1, GDPR are met. However, this right does not exist, particularly if processing is necessary for the exercise of the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.

  • Right to Restriction of Processing under Art. 18 GDPR: You have the right to request the restriction of processing your personal data if the accuracy of your data is contested, if you object to deletion of your data due to unlawful processing and instead request the restriction of processing, or if you need your data to assert, exercise, or defend legal rights after we no longer need the data after achieving the purpose, or if you have raised an objection for reasons related to your particular situation, provided that it is not established whether our legitimate grounds override yours.

  • Right to Information under Art. 19 GDPR: If you have exercised the right to rectification, deletion, or restriction of processing towards the data controller, the controller is obligated to inform all recipients to whom your personal data have been disclosed about the rectification or deletion of the data or the restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about such recipients.

  • Right to Data Portability under Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or request its transfer to another data controller, to the extent that this is technically feasible.

  • Right to Withdraw Consent under Art. 7 para. 3 GDPR: You have the right to withdraw your consent to the processing of your data at any time, with effect for the future. Upon withdrawal, we will immediately delete the relevant data, unless further processing can be based on another legal basis without consent. The withdrawal of consent does not affect the lawfulness of processing carried out based on consent until the withdrawal.

When you exercise your right of objection, we will cease processing the data in question for direct advertising purposes.

14) Data Retention Duration
The duration of personal data retention is determined based on the respective legal retention period (e.g., commercial and tax law retention periods). After the retention period expires, the corresponding data will be routinely deleted, provided that it is no longer necessary for contract performance or the conclusion of a contract and/or there is no legitimate interest for further retention.

Contact Us:

Address: 128 City Road, London EC1V 2NX, United Kingdom

Phone Number: +447853742867

Email: info@williamsandcarter.com

Contact Hours: Monday to Friday: 9:00 - 17:00 and Saturday to Sunday: 09:00 - 16:00 GMT

The customer service team replies within 24/48 hours 

VAT Number:
472439868